What we brought about was PshaytopnotchBeauty was the desire to express the creativity attribute I acquire. I desire to become a part of the fashion and beauty industry. I desire to provide the latest fashion and beauty trends. But, most importantly, I desire to provide something unique. Assisting individuals to find their individual style and enjoy their own individuality that makes them who they are. I desire to display that everyone is unique and important. Growing up, I didnt follow trends. I created my own style which allowed me to stand out.